Chuck Norris walks all over people! You can walk all over too!! Just get "Walken"!!
2) "A journey of a thousand miles, begins with a single step!"--Confucius
Confucius knew that in order to get anywhere, you had to start SOMEWHERE. Take a step outside and see the world around you! Go on an adventure.
3)
ON YOUR OWN TWO FEET
Make things happen!! Walk all over those who walk all over you!! WALK your way to the top!! GET WHERE YOU WANT TO GO BY
4) THESE BOOTS ARE MADE FOR WALKING...
AND THAT'S JUST WHAT THEY'LL DO...
FINALLY, ONE OF THESE DAYS, THESE BOOTS WILL WALK ALL OVER YOU!!
A long way from Nancy Sinatra! Jessica Simpson as Daisy Duke in THE DUKES OF HAZZARD knows what she wants and she won't stop walking until she gets it!!
6) SAVE GAS! WALK TO YOUR $5 FOOTLONG
Jared Fogle lost over 200 lbs WALKING to his local Subway restaurant everyday to enjoy a delicious sandwich. It was much easier for him to enjoy his food after the extra calories he burned walking.
7) Walk off the weight-- BECOME A BIG LOSER TOO!!
Jillian Michaels, fitness coach on the BIGGEST LOSER knows the importance of proper exercise and diet. With simple changes to your lifestyle, weight-loss can go a long way. Walking is just the FIRST STEP to looking and feeling better about yourself.
8) MESSAGE SIGNIFICANCES:
1) "Be a Walker and Get Walken'!"-- Chuck Norris, famously known for his WALKER Texas Ranger role has developed the image of being invincible. He knows how to get what he wants. Christopher Walken is a famous actor with a decipherable name. Both men have created credible images for themselves with names that work excellent as a play-on words.
2) People love quotes. Confucius' quote about a journey starting with a single step signifies that while walking often instills arduous work ideas into peoples' minds, they realize they have to start somewhere if they ever want to GET anywhere. The quote is inspirational and incorporates the ideas of steps and walking directly.
3) The light-up shoe incorporates the image of a city. It looks flashy and new-age and definitely catches the eye. The visual itself sends the message without text even being necessary that we can make things happen. With walking, we can go anywhere and DO anything!
4) Jessica Simpson made a cover of Nancy Sinatra's "These Boots Are Made For Walking" With her sex appeal and the words right on the image, it is hard to ignore. Especially three times in a row.
5) Once you hear the words "these boots are made for walking...", the song is not hard to imagine in your head. To incorporate subliminal advertising, I would instill the image with the message 'GO WALK' throughout the entire music video of the song sung by Jessica Simpson.
6) Jared Fogle has made quite a name for himself as the Subway spokesperson showing his real-life story about how he walked to Subway everyday to eat his sandwiches he claims helped him lost weight. His face is so well-known it is practically a message itself.
7) Jillian Michaels is a fitness coach on the hit TV Show THE BIGGEST LOSER. With her own trim figure and sex-appeal, she not only has gained trustworthiness from loyal viewers and show participants but also is a good FACE for the walking movement.
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