Messages for walking

Message #1 "Walk. Or Die. Soon." uses the fear-inducing slogan that provides the threat of early death, an event that people avoid on instinct. But instead of fleeing the scene, the reader is given a list of health complications that could result from neglecting the most basic form of exercise and transportation. Then they are given a list of positive results and benefits that will result from walking regularly, which people will associate with out of their also instinctual desire to avoid pain and suffering.

Message #2
Our Peripheral Route Processing Message uses glitter text and marquee-style scrolling pictures to capture the attention of blog readers with a witty phrase, "walk on the wild side" and watch images scroll by. For those not always apt to choose walking, the idea of walking on the "wild side" makes the action seem exciting; especially since the image looks enticing.


Message #3 By using the example of Jim Fixx, the reader is given an example of somebody who exercised regularly but still died of health complications which he himself believed would be combated completely by a running routine. This acts as a sort of a challenge to the view that walking is essential to good health, and that exercising regularly won't make a significant difference to their livelihood or health.
In fact, Fixx's complications are readily attributed to his persisting smoking habit as well as, more importantly, the history of poor health in the males of his family.
The other side of the message, in support of walking, shows the reader more specifically how walking will bring concrete and distinctly positive changes to your life, such as being outside more, more social behavior and the fact that one can't expect instant results from any kind of exercise, and instead the most benefits are experienced on a long-term scale.